Stop Hiring Humans Campaign
Artisan has raised over $25M in Series A funding and now serves over 250 companies. “Stop Hiring Humans” turned a deliberately provocative OOH idea into a global conversation around AI and the future of work.
Scope
Campaigns
Client
Artisan
Launched in San Francisco and expanded across New York and London, the campaign was designed to break through a crowded AI market with one simple, polarizing message. The controversy moved far beyond the physical placements, driving social sharing, press coverage, brand search, and inbound demand. SFGATE
Artisan reported 1B+ online impressions, +197% growth in brand search, thousands of sales meetings, and more than $2M in new ARR during October and November. Founder Jaspar Carmichael-Jack also said awareness among people he met in San Francisco rose from roughly 5% to 70%. Startups Magazine
The momentum continued into 2025, when Artisan announced a $25M Series A and said Ava was being used by more than 250 organizations. The funding should be shown as company momentum rather than attributed directly to the campaign.
