Sebastian Rivera
Design Lead · Brand & Digital Designer
11+ years shaping brands, campaigns, and digital experiences , from identity systems and global OOH to web, motion, and AI-enabled creative.
Available for select opportunities.
Experience across
About me.
I’m Sebastian Rivera, a Calgary-based Design Lead working across brand, campaigns, web, and digital experiences. My background spans startups, scale-ups, B2B and SaaS companies, agency teams, and consumer-facing brands, with experience across AI, technology, fintech, cybersecurity, logistics, energy, hospitality, and nonprofit organizations. Across both in-house and agency environments, I’ve created and evolved visual systems spanning identity, global campaigns, websites, launch creative, and digital products.
I combine strong design fundamentals and art direction with AI-enabled workflows to explore faster, prototype ideas, and turn strategy into polished execution without sacrificing craft or consistency.
11+ years
Design experience
Agency + in-house
Background
Brand · Campaigns · Digital
AI Focus
Services.
1.
Brand Design
Visual identity systems
Logo & mark development
Typography & color systems
Brand guidelines & toolkits
Art direction
2.
Creative & Campaign Design
Campaign design & art direction
Marketing & launch assets
Paid & organic social
Presentation & sales design
Print & OOH campaigns
Digital content systems
3.
Digital & Web Experiences
Web & landing page design
Product marketing design
UI visual design & collaboration
Design systems
Interactive prototyping
Digital launch experiences
4.
AI Creative & Prototyping
Generative art direction
AI-assisted concept development
Rapid prototyping
Visual experimentation & iteration
AI workflow design
Creative automation
Stack.
Figma
Brand, Web & Design Systems
Photoshop
Image Editing & Art Direction
Illustrator
Branding, Vector & Print Design
ChatGPT
Creative Strategy & AI Workflows
Claude
Ideation, Prototyping & Workflow Support
Lovable
Rapid Product Prototyping
Gemini
Visual Ideation & Generative Creative
Experience.
Design Lead / Lead Graphic Designer
Artisan
Current
Leading visual design across brand, campaigns, web, and go-to-market creative for an AI technology company. Built and evolved the visual identity across global OOH, digital experiences, launch creative, sales materials, motion, and scalable design systems, while introducing AI-enabled workflows to accelerate creative exploration and production.
Design & Creative Lead
EnergyHub
As Design & Creative Lead at EnergyHUB, I led brand, campaign, web, and marketing design for clients across Canada’s energy sector, combining strategic art direction with hands-on execution to create clear, consistent visual experiences.
Senior Graphic Designer
Burst Digital
Created brand identities, websites, campaign creative, and digital experiences for clients across industries. Worked across multidisciplinary teams to turn strategy into cohesive visual systems spanning brand, web, advertising, print, and presentation design.
Senior Graphic Designer
Dingus & Zazzy
Developed brand, campaign, and social creative across a broad client portfolio, translating briefs into distinctive visual directions and scalable marketing assets in a fast-paced agency environment.
Earlier Agency & Independent Work
Selected experience / brands Pickle · Google Colombia
McCann · Design
Before moving fully into in-house design leadership, I worked across agency and independent environments, creating identities, campaigns, digital experiences, presentations, advertising, and branded content for clients across multiple industries.
Testimonials.
Jaspar Carmichael-Jack
CEO @ Artisan
“Sebastian has played a major role in shaping Artisan’s visual identity. He combines strong creative judgment with speed and consistently turns rough ideas into polished work that feels unmistakably on-brand.”
Lucas Moeller
Chief of Staff @ Artisan
“Sebastian is the kind of designer you can give an ambiguous brief to and trust him to find the right visual direction. He balances craft, speed, and consistency across brand, web, sales, and campaign work.”
Tina Saang
Growth & Marketing Lead @ Fal
“Sebastian combines strong visual taste with a real understanding of what marketing teams need. He’s thoughtful, collaborative, and has a great ability to turn ideas into work that feels clear, distinctive, and polished.”
Kirt van der Woude
President & CEO @ KAMotion Ventures
“Sebastian brings a rare mix of creativity, attention to detail, and execution. He can take an idea from an early concept through to a polished visual system while keeping the work thoughtful, functional, and commercially relevant.”
