Artisan Digital Experience
Designing the digital experience behind Artisan’s next stage of growth.
Scope
Role · Design Lead Scope · Digital Art Direction · Web · Motion Company · Artisan
Client
Artisan
As Artisan expanded from a single AI employee into a broader AI platform, the digital experience needed to evolve with it. I helped translate the brand into a cohesive visual system across the website, product storytelling, motion, and launch experiences.
Challenge
Artisan was shipping new products, features, and pages at a rapid pace. The challenge was creating a digital language that could make complex AI workflows feel clear and approachable while staying consistent across an increasingly large ecosystem.
My Contribution / Result
I shaped the visual direction and asset system for key digital experiences including the homepage, Ava, Find Leads, Run Campaigns, solution pages, product storytelling graphics, launch assets, and motion. I worked closely with marketing, product, engineering, and external partners to take visuals from concept through final production and launch.
The system combined real product UI, branded imagery, typography, iconography, and motion into modular visual components that could scale across product pages and launch moments without every experience needing to be reinvented.
The result was a more cohesive digital presence that extended Artisan’s brand beyond identity into a flexible system for web, product launches, motion, and ongoing go-to-market storytelling.
